The "Sassy Pig"
Carlile’s Barbecue is old. As a matter of fact, it’s the oldest family-owned barbecue restaurant in Alabama. And, if it’s one thing Alabamians do well, it’s barbecue. Carlile’s Barbecue turned to us to take their iconic brand and connect it to a new base of customers. We created the “sassy pig” to give the brand attitude and leveraged digital media outlets to spread the good news about this storied barbecue joint.